Research
AI search engines like ChatGPT, Google AI Mode, and Perplexity are changing how consumers discover and compare products. Here's the 6-point scorecard we use to determine whether a product page is AI-ready.
Ahrefs published a fascinating study confirming that brand mentions have the highest correlation with getting recommended in AI search. But here's a question that almost no AI SEOs are asking: are all brand mentions treated the same?
In November 2025, Ahrefs reported that AI Overviews only appeared for 2.1% of transactional queries in Google Search. eCommerce stores were fairly immune. A lot has changed since then.
A 12-month GA4 deep-dive across 94 eCommerce stores reveals what nobody's talking about: LLM traffic outperforms traditional search on conversion rate, but the volume gap makes traditional SEO budget reallocation financially reckless.