About Us
We help companies become the brand AI recommends.
What We Do
For most agencies, AI SEO is a trend to capitalize on. The landscape shifted, clients started asking questions, and they updated their service page. The same team that was running keyword rankings last year is now pitching AI search optimization this year. It's an upsell, not a focus.
That's not how we got here. Visibility Labs was built from the ground up around one discipline: getting brands recommended in AI search. It's the only thing we do. Every hire, every process, every business decision exists to serve that one single goal.
AI assistants don't rank pages. They synthesize answers from sources they trust. Getting recommended requires a fundamentally different approach than traditional SEO. Our work is built on four pillars.
Website Optimization for AI Search
We audit and optimize for structured data, clearly articulated USPs, FAQs aligned to how AI surfaces answers, and content audits that remove anything that gets in the way of citation.
Digital PR & Brand Mentions
AI models evaluate authority partly by how often, and where, a brand appears across the web. We build that mention footprint through targeted PR: product round-ups, reviews, and placements in sources AI is already pulling from.
Reddit Marketing
Reddit threads are among the most frequently cited sources in ChatGPT, Perplexity, and AI Overviews. We identify the threads AI is pulling from, assess fit, and publish genuinely helpful comments through aged, high-karma accounts.
Content Marketing
We create content designed to be cited, not just indexed. Blog posts structured around the exact prompts AI users are asking, written with the depth and specificity LLMs pull into their responses.
Why Visibility Labs
We run original research
Our team publishes original studies on how AI visibility works, analyzing millions of SERPs to understand what actually drives citation. We don't theorize about what moves the needle — we test it, measure it, and bring findings directly to client work.
We built our own tools
Off-the-shelf platforms weren't built for AI search optimization. Our proprietary tools give us a precise picture of where your brand stands in AI search, which prompts are worth going after, and exactly which content to prioritize.
We move fast
Clients typically see measurable improvements in AI visibility within the first 60 days. We run lean, keep meetings short, and deliver weekly updates on exactly what's been done.
We have real depth
The Visibility Labs team has been optimizing for search longer than most AI SEO agencies have existed. That institutional knowledge translates.
We don't split our focus
A lot of agencies doing AI SEO are still primarily traditional SEO shops. AI visibility is a side offering. At Visibility Labs, there is no traditional SEO practice to split attention with. Everything is built around one problem: AI search visibility.
The Team
Jeff Oxford
Founder & CEO
Jeff has been doing SEO for 15 years, running over 300 campaigns and spending most of that time figuring out how search algorithms actually work, not how people think they work. When AI search started gaining traction, he ran tests. He wanted to understand what actually influences whether a brand gets cited in an AI response. That research became the foundation of Visibility Labs. The strategies Visibility Labs uses aren't borrowed from someone else's playbook. They're built from what the team has tested themselves.
Andy Hercock
AI SEO Director
Andy has been optimizing for search engines for over 25 years, including early-era work at AOL. He leads Visibility Labs' AI SEO execution and brings a depth of technical and strategic knowledge that's rare in this industry.
Katrina McKinnon
Operations Manager
Before joining Visibility Labs, Katrina built and operated a content agency that produced over 8,000 blog articles for online brands. She has keynoted on AI in eCommerce marketing at eCommerce Fuel Live and has served as the community's Outsourcing and Content Expert for over a decade. Her podcast appearances include Voices of Search, eComCrew, Practical eCommerce, and SEOLeverage. At Visibility Labs, she oversees client campaign operations and manages the content, digital PR, and Reddit teams.
Frequently Asked Questions
What makes Visibility Labs different from a traditional SEO agency? +
Traditional SEO optimizes for how Google's crawlers rank pages. AI search optimization is fundamentally different — the goal is making sure the right information is on the right pages, structured so AI assistants can easily parse and recommend you. Visibility Labs was built from the ground up around AI search; it's the only thing we do.
How soon will I see results? +
Clients typically see measurable improvements in AI visibility within the first 60 days. We deliver weekly updates on exactly what's been done so you can track progress in real time.
Who do you work with? +
Growth-stage SaaS companies, eCommerce brands with strong products but weak digital authority, and service businesses that need to be visible when buyers are researching their options. Before we engage, we verify there's meaningful search and AI search activity for your target prompts.
Do you use AI tools or hand-built strategies? +
Both. We've built our own proprietary suite of tools to identify where your brand stands in AI search at any given time, which prompts to target, and which content to prioritize. The strategies themselves come from our in-house research — we test, measure, and bring findings directly to client work.
Contact Us
Get In Touch With Us
Ready to be found in AI search engines?