Jeff Oxford

Jeff has been doing SEO for 15 years, running over 300 campaigns and spending most of that time figuring out how search algorithms actually work, not how people think they work. When AI search started gaining traction, he ran tests. He wanted to understand what actually influences whether a brand gets cited in an AI response. That research became the foundation of Visibility Labs. The strategies Visibility Labs uses aren't borrowed from someone else's playbook. They're built from what the team has tested themselves.